How Can JTBD Theory Be Used to Create a Growth Strategy?
Published in
1 min readOct 17, 2018
I was invited to speak at Elevate 2018 in Toronto. I was asked to talk about how I use JTBD to create a growth strategy. I also used my two favorite examples of Jobs theory applied: Weber and DeWalt.
Video
Deck
You can catch the deck here on Slideshare. Or see the keynote presentation below (if it embedded correctly)
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