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JTBD.info
Learn how Customer Jobs (Jobs to be Done) can help you become great at creating and selling products that people will buy. Everyone is welcome to submit a contribution.
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What is Jobs to be Done (JTBD)?
What is Jobs to be Done (JTBD)?
Upgrade your user, not your product. Don’t build better cameras — build better photographers.
Alan Klement
Oct 9, 2016
Know the Two — Very — Different Interpretations of Jobs to be Done
Know the Two — Very — Different Interpretations of Jobs to be Done
The popularity of Jobs to be Done has exploded in recent years. This has been both good and bad.
Alan Klement
Jan 15, 2018
5 Mistakes to Avoid When First Learning Jobs to be Done
5 Mistakes to Avoid When First Learning Jobs to be Done
Common mistakes to avoid and some takeaways to remember
Alan Klement
Sep 7, 2018
Why Is It Called “Jobs to be Done”? (And Why Is This Important?)
Why Is It Called “Jobs to be Done”? (And Why Is This Important?)
The product does the work, while the consumer enjoys the benefits
Alan Klement
Oct 18, 2018
Featured Stories
How Can JTBD Theory Be Used to Create a Growth Strategy?
How Can JTBD Theory Be Used to Create a Growth Strategy?
I was invited to speak at Elevate 2018 in Toronto. I was asked to talk about how I use JTBD to create a growth strategy. I used also used…
Alan Klement
Oct 17, 2018
LinkedIn Gets Jobs to be Done
LinkedIn Gets Jobs to be Done
How Linkedin Uses Progress to Segment Markets and Product Design
Alan Klement
Feb 11, 2019
The Jobs to be Done Data Model
The Jobs to be Done Data Model
A way to communicate, quantify, validate, and design for a Job to be Done
Alan Klement
Feb 12, 2019
Concepts
What Does “Hiring” a Product for a Job to be Done Mean? (And Why Say That?)
What Does “Hiring” a Product for a Job to be Done Mean? (And Why Say That?)
Not using. Not buying…and consuming is only part of the story
Alan Klement
Dec 24, 2018
Progress: The Core of Jobs to be Done
Progress: The Core of Jobs to be Done
What do we mean by “progress”? How is it different than goals? How does Progress thinking help us?
Alan Klement
Sep 21, 2018
Does Anyone Actually Want to “Do Jobs”?
Does Anyone Actually Want to “Do Jobs”?
Why I prefer Jobs-As-Progress over Jobs-As-Activities
Alan Klement
Feb 1, 2018
Great Innovators Start with Customer Struggles (Not Customer Needs)
Great Innovators Start with Customer Struggles (Not Customer Needs)
Teams create the most value for customers when they know the difference between customer needs and struggles
Josh Furnas
Nov 30, 2017
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